What’s the first thing you notice when you walk down the “feminine necessities” aisle of any supermarket or pharmacy? Everything on the shelves suddenly becomes a very distinct shade of pink, baby blue, and soft yellow—the favored colors for the flowers, hearts, and bows typically used to decorate boxes of tampons and pads. This is the visual language of feminine clichés, and none of it actually relates to the product’s intent.
Finally, sophisticated packaging for women sick of feminine clichés.
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